Sizing a market from the bottom up, and closing a ₹3.3 crore round
The problem
An early-stage air conditioning hardware company needed a valuation and a market size an investor would actually believe rather than politely nod at.
What we did
Sized India's ₹18,000 crore consumer air conditioning market from the bottom up rather than taking a percentage off a headline figure, arriving at a ₹750 crore serviceable market. Built a working pro-forma model to pressure-test the unit economics. Co-wrote a 15-page investment memo covering the global market dynamics that would affect the business.
What came of it
4.75x LTV to CAC and 18 months of runway, both stress-tested rather than asserted. The round closed at ₹3.3 crore.